Freelance Google Analytics to drive your performance
Your tracking is incomplete and your data doesn't reflect reality? I help you configure Google Analytics 4 for reliable indicators and decisions based on actionable KPIs.
Sound familiar? — Your Google Analytics data is slowing down your marketing decisions?
Your Google Analytics data is slowing down your marketing decisions?
Your numbers don't match reality
Google Analytics displays numbers that have nothing to do with your CRM or your actual sales. Impossible to manage your business.
You're navigating blind on your performance
Which channels generate ROI? Which campaigns are profitable? Your KPIs aren't giving you answers.
Your indicators aren't actionable
You have tons of data but no idea how to use it. Complex dashboards but no decision-making.
Result: decisions based on incomplete and unreliable data.
My Analytics Expertise
4 areas of intervention for a reliable and actionable performance measurement system.
Google Analytics
Advanced GA4 configuration, data stream creation, event configuration.
Result: 100% accurate data.
Dashboard Creation
Custom dashboard creation on Looker Studio, data visualization and automated reporting.
Result: Simplified daily management.
Data Insights
Interpret your data for actionable insights. Trend analysis, opportunity identification and optimization recommendations.
Result: Informed decisions.
Conversion Tracking
User journey tracking, multi-touch attribution, funnel analysis and conversion optimization via Google Tag Manager.
Result: Measurable and optimizable ROI.
My Analytics Method
How I deploy your Google Analytics solution in 6 structured steps.
Analytics Audit
Complete analysis of your existing GA4 configuration, tracking gap identification, data quality assessment.
KPI Framework & Objectives
Definition of performance indicators aligned with your business objectives, creation of a measurement framework adapted to your business.
Advanced GA4 Configuration
GA4 setup: data streams, custom events, segments, filters and data exploration.
Dashboard Creation
Development of custom dashboards on Looker Studio for daily management, automated reporting and data visualization.
Team Training
Support for marketing teams in using Google Analytics, interpreting data and KPI-based decision making.
Continuous Optimization
Performance monitoring, KPI adjustments, recommendations to improve ROI, dashboard updates.
My Analytics Services
A complete offering around Google Analytics for all your performance measurement needs.
Google Analytics Audit
In-depth analysis of your GA4 configuration, tracking error identification, improvement recommendations.
Advanced GA4 Configuration
Complete setup: streams, events, conversions, audiences, filters and custom segments.
Looker Studio Dashboards
Custom dashboard creation, data visualization, automated reporting and daily management.
User Behavior Analysis
User journey study, funnel analysis, friction identification and optimization opportunities.
Multi-touch Attribution
Attribution model configuration to understand each channel's contribution to conversions and ROI.
Google Analytics Training
Practical training for marketing teams: reading data, interpreting KPIs, making KPI-based decisions.
Client testimonials
Concrete feedback from clients who trusted my expertise.
Julien D.
Digital Analytics Manager
Idkids
A year-long mission for a large retail group. Nourdine's professionalism, organization and skills are real assets for carrying out your analytics missions!
Delphine A.
E-commerce Project Manager
Jacadi
Nourdine supported us on datalayer reliability missions... Very attentive, available, responsive, very rigorous and efficient, he quickly understood our complex ecosystem!
Michael L.
CEO
Admaker
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. He even went beyond requirements by being proactive.
Clément M.
CEO
Yumboes
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tracking plan for our site. We will work together again when the opportunity arises.
Bérengère D.
HR
Universem
Great collaboration with Nourdine. His knowledge of the web analytics ecosystem and his technical skills are real assets for mission success. Attentive, responsive and friendly!
Clara C.
CEO
Flowthesun
Super responsive, friendly, educational and professional. A delight for creating a custom tracking plan. Highly recommended.
About Nourdine Chebcheb
Frequently asked questions
The most frequently asked questions about Google Analytics.
What is Google Analytics 4 (GA4)? +
Google Analytics 4 is the latest version of Google's analytics tool. Unlike UA, GA4 is based on an event-based data model, more flexible and adapted to modern cross-platform and cross-device tracking needs.
Why use a Google Analytics consultant? +
A Google Analytics expert consultant guarantees you an optimal configuration, KPIs aligned with your business objectives, solid data governance and an in-depth understanding of the tool. It saves you time and trains your teams to analytical autonomy.
What's the difference between Google Analytics and Google Tag Manager? +
Google Tag Manager is a tag management tool (pixels, scripts). Google Analytics is the tool that collects and analyzes data sent by these tags. GTM centralizes tags and allows them to be modified without touching the code, while GA4 is the analytical core that processes the data.
How are KPIs calculated? +
KPIs (Key Performance Indicators) are performance indicators defined based on your business objectives. In e-commerce: conversion rate, average cart, lifetime value. In lead gen: cost per lead, conversion rate, prospect quality. I help you define and implement them correctly.
What is an attribution model? +
The attribution model determines what credit to give to each traffic channel for a conversion. Last click, linear model, time decay model, or data-driven attribution. A good attribution model is essential for optimizing your marketing budget.
How long to set up Google Analytics? +
A simple Analytics audit: 1-2 days. An advanced GA4 configuration with dashboards and KPIs: 1-2 weeks. Training and documentation will add a few days. It all depends on the complexity of your site and your needs.
Book your free 30-minute Google Analytics audit.
We review your GA4 configuration and I give you concrete recommendations to optimize your ROI — with no commitment.
200+ Analytics projects completed. Why not yours?