Freelance Google Analytics to manage your performance
Your tracking is incomplete and your data doesn't reflect reality? I help you configure Google Analytics 4 for reliable indicators and decisions based on actionable KPIs.
Does that sound interesting? - Your Google Analytics data holds back your marketing decisions?
Your Google Analytics data holds back your marketing decisions?
Your numbers don't match reality
Google Analytics displays numbers that have nothing to do with your CRM or actual sales. Impossible to manage your activity.
You're flying blind on your performance
Which channels generate ROI? Which campaigns are profitable? Your KPIs don't give you the answers.
Your indicators are not actionable
You have tons of data but no idea how to use it. Complex dashboards but no decision-making.
Result: decisions based on incomplete and unreliable data.
My Analytics Expertise
4 areas of intervention for a reliable and actionable performance measurement system.
Google Analytics
Advanced GA4 configuration, creation of data streams, event settings.
Result:
100% accurate data.
Dashboards de Bord
Creation of custom dashboards on Looker Studio, data visualization and automated reporting.
Result:
Simplified daily management.
Data Insights
Interpret your data for actionable insights. Trend analysis, opportunity identification and optimization recommendations.
Result:
Informed decisions.
Conversion Tracking
Suivi des parcours utilisateurs, attributions multi-touch, funnel analysis et optimisation des conversions via Google Tag Manager.
Result:
Measurable and optimizable ROI.
My Analytics Method
How I deploy your Google Analytics solution in 6 structured steps.
Analytics Audit
Complete analysis of your existing GA4 configuration, identification of tracking gaps, data quality assessment.
KPI framework and objectives
Definition of performance indicators aligned with your business objectives, creation of a measurement framework adapted to your business.
Advanced GA4 configuration
GA4 configuration: data streams, custom events, segments, filters and data exploration.
Dashboard creation
Development of custom dashboards on Looker Studio for daily management, automated reporting and data visualization.
Team training
Support for marketing teams in using Google Analytics, interpreting data and making decisions based on KPIs.
Continuous optimization
Performance tracking, KPI adjustments, recommendations to improve ROI, dashboard updates.
My Analytics Services
A complete offer around Google Analytics for all your performance measurement needs.
Google Analytics Audit
In-depth analysis of your GA4 configuration, identification of tracking errors, recommendations for improvement.
Advanced GA4 configuration
Complete configuration: streams, events, conversions, audiences, filters and custom segments.
Looker Studio Dashboards
Creation of custom dashboards, data visualization, automated reporting and daily monitoring.
User behavior analysis
User journey analysis, funnel analysis, identification of friction points and optimization opportunities.
Multi-touch attribution
Attribution model configuration to understand each channel's contribution to conversions and ROI.
Google Analytics Training
Practical training for marketing teams: reading data, interpreting KPIs, making decisions based on indicators.
Client Testimonials
Concrete feedback from clients who trusted my expertise.
Julien D.
Digital Analytics Manager
Idkids
Long one-year mission for a large retail group. Nourdine's professionalism, organization and skills are real assets to successfully complete your analytics missions!
Delphine A.
E-commerce project manager
Jacadi
Nourdine supported us on data layer reliability missions... Very attentive, available, responsive, very rigorous and efficient, he managed to very quickly understand our complex ecosystem!
Michael L.
CEO
Admaker
Nourdine is very professional. We needed a profile urgently and Nourdine was the only person able to meet our expectations. Nourdine even went beyond requirements by being proactive.
Clément M.
CEO
Yumboes
Very satisfied, excellent work! Nourdine helped us define and implement the e-commerce tagging plan for our site. We will work together again as soon as the opportunity arises.
Bérengère D.
HR
Universem
Very good collaboration with Nourdine. His knowledge of the web analytics ecosystem and his technical skills are real assets for the success of our missions. He listens, is responsive and empathetic!
Clara C.
CEO
Flowthesun
Super responsive, friendly, educational and professional. A delight to make a custom tracking plan and discuss proposals. Super great.
About Nourdine Chebcheb
Google Analytics FAQ
The most frequently asked questions about Google Analytics.
What is Google Analytics 4 (GA4)? +
Google Analytics 4 is the latest version of Google's analytics tool. Unlike UA, GA4 is based on an event data model, more flexible and adapted to modern cross-platform and cross-device tracking needs.
Why hire a Google Analytics consultant? +
An expert Google Analytics consultant guarantees you optimal configuration, KPIs aligned with your business objectives, solid data governance, and in-depth understanding of the tool. They save you time and train your teams for analytical autonomy.
What is the difference between Google Analytics and Google Tag Manager? +
Google Tag Manager est un outil de gestion des balises (pixels, scripts). Google Analytics est l'outil qui collecte et analyse les données envoyées par ces balises. GTM centralise les tags et permet de les modifier sans toucher au code, tandis que GA4 est le cœur analytique qui traite les données.
How are KPIs calculated? +
KPIs (Key Performance Indicators) are performance indicators defined according to your business objectives. In e-commerce: conversion rate, average basket, lifetime value. In lead gen: cost per lead, conversion rate, prospect quality. I help you define and implement them correctly.
What is an attribution model? +
The attribution model determines what credit to give to each traffic channel for a conversion. Last click, linear model, time decay model, or data-driven attribution. A good attribution model is essential to optimize your marketing budget.
How long does it take to set up Google Analytics? +
A simple Analytics audit: 1-2 days. An advanced GA4 configuration with dashboard and KPIs: 1-2 weeks. Training and documentation will add a few days. Everything depends on the complexity of your site and your needs.
Book your free 30-minute Google Analytics audit.
We review your GA4 configuration and I give you concrete recommendations to optimize your ROI — no commitment.
+200 Analytics projects completed. Why not yours?